Doe Deere is an entrepreneur and founder of the cosmetics brand Lime Crime and Poppy Angeloff. She is most known for her internet beauty personality and strong branding style.
Doe Deere’s real name is Xenia Vorotova and was born in Izhevsk, Russia in June 1981. She moved to America when she was 17 and studied at the NYC Fashion Institute of Technology. She is married to the man who helped her co-found Lime Crime and she now resides in a victorian home in Los Angeles.
The brand representative has shown to be no stranger to controvery throughout her time. In 2013, she caused an uproar after wearing an Adolf Hitler halloween costume. She explained that she did it with her Russian pride and to strike back at the Nazis for being such a crippling fear to so many. She was also accused of cultural appropriation for Lime Crime’s China Doll pallette. She cited the accusation’s as “silly.”
Her most recent notariety came because of her jewelery company Poppy Angeloff that is claimed to be a victorian-esque modern style of jewelery with vibrant colors that promote creative thinking. The entrepreneurial experience Doe Deere has gained throughout her career has given her ideas and methods of creation that make women feel beautiful in every way. She got the idea for Poppy Angeloff after falling in love with some family heirlooms she was looking through. She thought up a style of vintage inspired jewelry and consulted with her sister for ideas of how to start. She would spend the next several months learning about jewelry design and the history behind it. Doe states that the victorian style drove her creatively.
Throughout her successful pivots of creation, Doe Deere has always remained constant in the mission to help young women express themselves through colors. She says she has received thousands of letters from customers saying how much her and her creations have helped them. She explains, “It comes down to my passion for color. To me, color communicates emotion. It can lift you up.”
The immigration debate has occupied the USA political landscape for the last four years. The life of Doe Deere, however, gives the discourse another dimension. The dimension, which Deere gives, the discourse is full of admiration. According to her, USA has always represented opportunities and a better life. This according to Deere is the wider view of USA by majority immigrants. Doe Deere is now a household name in the world of fashion here in the USA and her products have received recognition from different fashion bodies.
Doe Deere journey to the USA started when she was a small girl, living in Russia. Through media and fashion magazines, she created a mental picture of a perfect life in USA. Although she admits that part of her imagination was partially wrong, she has succeeded in this country. The decision to immigrate to the USA was made by her family; Deere, her sister and their mother. Emigrating from Russia to the USA was a journey of two sisters and a mother making a life decision on their future. The first two years according to her was hard for them and although it was the hardest, Deere is grateful that the experience shaped their vision of life. Living in homeless shelters also inspired them to be successful in the USA.
After two years of living an average life, things started opening up. Doe Deere points out that she got a chance to be an entrepreneur and their mother secured a job as an accountant. These developments completely changed the direction of their lives. It was, however, one decade later that she was able to actualize her childhood dream of creating a makeup brand. Through Lime Crime, she has not only given the immigration discourse a new perspective but she is a living proof that USA immigrants have a chance to make a difference.
Apart from being a serial entrepreneur, she has used her position as a major actor in the fashion world to push for a united approach to immigration. She believes that if people like her would be given a chance to work on their ideas in the USA, the future (of immigrants) will be unmatched.