Doe Deere and Lime Crime

Lime Crime cosmetics – the fantastic vegan, cruelty-free cosmetic company that has a huge array of different hues, shades and colors to choose from to make your ensemble complete. But what about the face behind Lime Crime and the history? The founder, the visionary, Doe Deere and how did she form her creation?

 

Doe Deere first followed her life long dream and studied fashion as she saw the industry as a way to let her creativity flourish. Deere liked dabbing in the world of different, or, as some may even say, she had her very own eccentric type of style. Yet when it came time to add makeup to her designs finding the bold colors that she was looking for to compliment the uniqueness and make it complete, Deere realized that everything she looked at was not what she needed. The colors weren’t bright enough, they weren’t bold, they were too bland or the shades just simply did not make the statement that Deere was trying to say. And on the rare occasion that Deere did find something that she liked, it was made by a company that did not practice something that was very important to her: they were not vegan, nor were they cruelty-free.

 

Deere realized that there was a need that needed to be fulfilled in offering these types of cosmetics to the people, and once they had that available, they would be hooked. With this vision she knew that she had come upon a golden opportunity to provide for the masses and complete a demand for a cosmetic company like no other, focusing on bold, daring and dramatic while vegan and cruelty free. With the dream in her mind and the goal set before her the idea for Lime Crime cosmetics was born.

 

Lime Crime Cosmetics officially launched in October 2008, two weeks before Halloween with a small selection initially to choose from. In the almost 10 years since it’s introduction, Lime Crime just keeps getting bigger and flashier with the makeup and color selections, each new introduction even better than the last.

 

From a variety of different palettes for the face and cheeks, to bright and daring semi-permanent Unicorn hair colors like pink, purple, red and green, or lip tints, plushies and diamond crushers, Lime Crime cosmetics has all your bases covered when you are looking to complete that perfect one-of-a-kind look.

 

What started out as a vision turned to a passion, Doe Deere has created a line of cosmetics for those that want to stand apart from the crowd, make a statement and be classy while doing so!

 

Visit www.doedeere.com to learn more.

Fabletics Setting New Trends in the Fashion Business

Fabletics succeeds in fashion despite the fact that the Amazon regulates 20% of the fashion e-commerce market. It has grown a $ 250 million worth business in the past three years. A mixture of convenience and inspirational brands helps Fabletics to have a competitive edge over its counterparts.

 

In the past, customers have been determining the value of the product by, its quality and price. But due to the shift in the economics, it means that the two do not guarantee success. Currently, customers are basing on factors like their experience, brand knowledge, product design to determine the value of a brand.

 

In comparison to the likes of Apple, Fabletics strategies and positioning of the stores is working. Fabletics have sixteen stores but they will be opening more this year.

 

According to Gregg Throgmartin, who is the general manager, views that the company’s building of high-value brand from the first day and availing their fashion on a half price in comparison to the competitors is what makes them thrive in the industry.

 

Fabletics handle their stores differently, making them stand out from their counterparts. One of the strategies is reverse showrooming. The strategy has turned browsing into positive, as the company is able to build a relationship with the clients.

 

Due to this approach, around 40% of the people who visit their stores are already customers and a half of them became customers in the store. Fabletics does not pay attention to which store the customers are purchasing from and you can also get their products through the retail services.

 

Just from its founding back in 2013, Fabletics has been directly associated with the athleisure brand. Kate Hudson had the qualities that the athleisure brand wanted. Among them were her active lifestyle, she is approachable and not taking herself too seriously. She was just involved from the first day. Kate Hudson continued to be involved to ensure that everything is okay. She reviews the sale numbers and knows the brands that are fast moving and the ones that are not.

 

According to Throgmartin, their goal was to have a leading product in the industry that is almost half the price and of high quality. Due to quality commitment, it has enabled Fabletics to grow steadily and now it has almost 1.2 million members. Kate forming a partnership with the parent company is the factor that stimulated their growth. Something that enabled them to share things like marketing team instead of hiring.