Jojo Hedaya is the C.E.O at Unroll.Me, a company that he co-founded back in 2011. At the time, he was still studying at Brooklyn College, and the company pushed its way to the top in a short period. Jojo Hedaya is in charge of the operations sector and product development at the company working as the Chief Product and Consumer Officer also. Unroll.Me has a huge following with millions of users. It has been the talk on many newspapers and even media channels. At some point, it was listed in App Store as one of the top 100 apps. The app enables users to unsubscribe from annoying emails, organizes the user’s inbox, does away with spams, and also makes the mailbox more presentable. Hedaya is passionate about his work and believes in sharing his knowledge with others. He does this during talks at events and conferences that he attends. He also makes a point of mentoring his employees to help them achieve the best.
Jojo Hedaya and his co-founder, Josh Rosenwald, had trouble sorting their emails. They would sometimes not get essential emails sent to each other as it remained buried under junk files. This frustration drove them to come up with an app that would help them arrange their mail and thus Unroll.Me was born. The app contains an additional feature, The Rollup that puts together all the subscriptions in one mail allowing space for more important mail. The Rollup can be set to appear at any desired time according to how the user prefers to read their mail. Jojo and Josh met while in college and became instant friends since they had a lot in common. They even shared the same birthday. From their friendship, a thriving business was born.
Jojo Hedaya encourages young entrepreneurs not to be afraid to take a risk. Before quitting college to work on Unroll.Me, he was the Vice President and only had three credits left to attain his degree. He, however, took a chance and went to start Unroll.Me and it turned out to be a success. He also says that the key to a successful business is to create something that is not complicated but simple.