Doe Deere: Brand Mogul

Doe Deere is an entrepreneur and founder of the cosmetics brand Lime Crime and Poppy Angeloff. She is most known for her internet beauty personality and strong branding style.

Doe Deere’s real name is Xenia Vorotova and was born in Izhevsk, Russia in June 1981. She moved to America when she was 17 and studied at the NYC Fashion Institute of Technology. She is married to the man who helped her co-found Lime Crime and she now resides in a victorian home in Los Angeles.

The brand representative has shown to be no stranger to controvery throughout her time. In 2013, she caused an uproar after wearing an Adolf Hitler halloween costume. She explained that she did it with her Russian pride and to strike back at the Nazis for being such a crippling fear to so many. She was also accused of cultural appropriation for Lime Crime’s China Doll pallette. She cited the accusation’s as “silly.”

Her most recent notariety came because of her jewelery company Poppy Angeloff that is claimed to be a victorian-esque modern style of jewelery with vibrant colors that promote creative thinking. The entrepreneurial experience Doe Deere has gained throughout her career has given her ideas and methods of creation that make women feel beautiful in every way. She got the idea for Poppy Angeloff after falling in love with some family heirlooms she was looking through. She thought up a style of vintage inspired jewelry and consulted with her sister for ideas of how to start. She would spend the next several months learning about jewelry design and the history behind it. Doe states that the victorian style drove her creatively.

Throughout her successful pivots of creation, Doe Deere has always remained constant in the mission to help young women express themselves through colors. She says she has received thousands of letters from customers saying how much her and her creations have helped them. She explains, “It comes down to my passion for color. To me, color communicates emotion. It can lift you up.”

https://www.prnewswire.com/news-releases/lime-crime-founder-doe-deere-launches-new-jewelry-line-poppy-angeloff-300742901.html

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