NewsWatch is a television program that focuses on technology, entertainment, and many other services. It also broadcasts on-location satellite media tour (SMT) interviews, VNRS and also awareness campaigns forwarded to them by various institutions. These nonprofit awareness campaigns are usually aired in the morning sessions. So, this television program was airing both editorial and paid segments. This offered an opportunity for different companies to advertise their goods and services thus widening their market after their adverts are approved by the editorial departments which form the NewsWatch Standards and practices team. The NewsWatch TV is located in the Washington DC. Its offices, however, are in Fairfax, New York, and Denver. This company belongs and is operated by Bridge Communications Company.
NewsWatch also started inviting celebrities as one of its segments. Numerous celebrities ranging from athletes such as Joe Montara and other celebrities such as Chris Pratt have featured in this segment of NewsWatch TV. This helps connect these people to their fans thus creating a good rapport to them as they can easily connect with their fans.
In the year 2011, NewsWatch program started a segment that mainly focused on the technology market. This news segment specifically targeted prospective customers who are mainly interested in technology. It started working other technology companies such as Fortune 500 where they started promoting the products they produce such as Sony and Siemens. In its Technology report, it has featured other brands such as Outback Steakhouse, Casio and many other brands.
NewsWatch also runs segments within the program to promote various products. In an interview, Pori Tugliese can be heard expressing her satisfaction on how NewsWatch conducts its operations. In a one on one interview, she can be heard saying since they started working with this TV program, they have had a good experience. She said that it is able to deliver messages that institutions want to be delivered in the right way and in a way that consumers can be able to understand. This led to an increase in their sales all because of the ability of NewsWatch to deliver messages.